Three Things You Should Never Say to a Reporter
Agreeing to an interview with a reporter can be a pretty terrifying prospect. Making casual conversation is one thing, but making casual conversation with someone writing down everything you say and...
View ArticleHow Media Coverage Begets Media Coverage
They say all media coverage is good coverage. Well that’s a whole other topic for another post. But, just as energy begets energy, the same is often true of media coverage. And there are actually some...
View ArticleBlogging and Brands: Five Takeaways from BlogHer 2014
SAN JOSE, Calif. — Over the last ten years, blogging and social media have provided women with a platform for communication, self-expression, activism, community and revenue. During this time, blogging...
View ArticleTop Five Reasons In-Person Relationship Building Meetings Still Count
Your client wants an in-person meeting in NYC next month with a business reporter covering their industry and pressure is on to book it. There is no breaking news or hard news associated with the...
View Article9 Ways to Prepare for the Unprepared Reporter
Last week in interview between a C-level executive of a Fortune 500 and a reporter at a major daily newspaper, the reporter got on the phone and started out by saying, “Remind me what we are talking...
View ArticlePitching Resolutions: What Reporters Want in 2015
I recently had a chance to sit down with reporters from ABC, Bloomberg, Forbes, Fox and TIME, and they were kind enough to share with me what they want from PR professionals in the New Year. Bottom...
View ArticleUp your pitching game with Twitter’s new DM feature
Last week, Twitter introduced a new feature that allows people to receive direct messages (DMs) from any user, whether they follow them or not. Many people who appreciate the privacy features of...
View ArticleGoogle I/O: Why It’s the Most Wonderful Time of the Year for Geeky PR Pros
I am a geek and proud of it. I blame growing up with one of the earliest personal computers (the Commodore PET), a father who programmed spelling and math quizzes for us kids using Basic, plus a steady...
View ArticleInkHouse Journalists Corner: Andrew Ryan of the Boston Globe on Whitey Bulger...
We had a welcome visitor to InkHouse recently – Boston Globe City Hall reporter Andrew Ryan. Ryan, who’s worked at the Globe since 2006, was one of the first online-only reporters at the Globe when it...
View ArticleKelly Horan of WBUR’s Cognoscenti Spills: What Makes a Strong Contributed...
Kelly Horan is an award-winning public radio producer who first joined WBUR in 1999. She is currently an editor of WBUR’s ideas and opinion page, Cognoscenti. In that role she is really a jack of all...
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